Main shareholder and longtime President and CEO, Pascale Nini, hires a new Chief Executive Officer to fuel growth and propel the company to new heights.

MONTREAL–(BUSINESS WIRE)–With an innovative mind and a progressive attitude, Immervision’s current President and CEO, Pascale Nini, spearheaded the search and hire of a new CEO to lead the company through its next exciting growth phase. On November 20, 2023, Immervision will officially welcome Michel Van Maercke as CEO and Pascale Nini will transition into her new role as Executive Chairwoman.

“I was determined to find the ideal individual to fill the role of CEO as Immervision continues to evolve and grow within the tech industry on an international scale”

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“I was determined to find the ideal individual to fill the role of CEO as Immervision continues to evolve and grow within the tech industry on an international scale,” says Pascale Nini. “I am thrilled to have found the perfect fit for Immervision’s new leader and I know we will experience tremendous success with Michel onboard.”

Over the last 20 years, Pascale Nini has led Immervision in its quest to enable machines of a wide variety to exceed the capabilities of human vision through artificial intelligence. Developing advanced vision systems combining wide-angle optics with enhanced image processing and sensor fusion technologies, Immervision gives both hardware and software manufacturers the ability to equip smart devices with truly intelligent vision.

“I am delighted to accept the challenge before me as the new CEO of this incredible company,” states Michel Van Maercke. “Bringing my passion for technology and my experience in driving notable growth, I thank Pascale Nini for her trust in me. I look forward to working with a phenomenal team and guiding Immervision into its next stages of development.”

Michel Van Maercke is a serial CEO and long-time technology industry veteran. After working for the likes of KPMG and Elementis Specialties (LON: ELM), Van Maercke led the Belgian stock quoted company, Punch Telematix (Euronext: PTX) until it was acquired by US Industry Technology Company Trimble Inc. (NASDAQ: TRMB). Subsequently, Van Maercke acquired at the end of 2017 Silex Insight SA, a worldwide specialist in embedded video and security. He became CEO of Silex in 2018 and grew the company to such successes that the security part was acquired in 2022 by Secure-IC (a global leader of end-to-end cybersecurity solutions) and the video business in the same year by the Australian stock quoted Audintate Group Ltd (ASX: AD8).

As he steps into his role of CEO at Immervision, Michel Van Maercke shows his level of unwavering commitment and confidence by personally investing in the company.

About Immervision

With over 20 years of innovation in the field of vision and imaging, Immervision creates solutions that see beyond human vision. Using what it calls Deep Seeing Technology, Immervision’s renowned experts in wide-angle vision systems, optical design and image processing enable smart devices with superhuman eyes to capture high-quality visual and contextual data. The company invents, customizes and licenses wide-angle camera solutions, lenses and imaging software technology for AI, machine vision and user applications. From capture to display, Immervision has a strong presence in numerous industries including mobile, automotive, robotics, security and consumer products. For more information visit